For the first time in Ukraine, the “Association of Kherson Watermelon Producers”, with the support of the project “Tavria Land”, will conduct a blind tasting and determine the varieties of domestic selection that meet the requirements for registering a geographical indication and will soon have the proud name “Kherson Watermelon”.
At the festival “Ukrainian Watermelon - A Sweet Miracle”, which will be held on August 10, 2019, Naked Quay, manufacturers plan to determine tasks for the next year.
The festival program: exhibition-fair, sale in a large assortment of gourds and other agricultural products, a concert and entertainment program, games, competitions, master classes.
There will also be a competition for the best watermelon carving and a competition for the largest watermelon, melon, pumpkin and other vegetables and fruits grown in 2019.
It was previously reported that participants in the Ukrainian horticulture business development project, a group of producer associations, to meet market challenges, created the Public Union “Association of Kherson Watermelon Producers” and are making confident steps to register the geographical indication “Kherson Watermelon”.
This form of intellectual property, which will belong to the region, will help manufacturers to get the best price on the European market for branded products, eliminate unfair competition and improve the image and tourist attractiveness of the Kherson region.