Ukrainian blueberries appeared on the shelves of one of the most demanding and large supermarket chains in the world - Lidl. This was announced on his Facebook page by Maxim Kulik, founder of FreshBot startup.
According to him, this took more than 8 months of work. “But a systematic approach, adherence to a cold supply chain, the right selection of varieties and the manufacturer’s responsibility for product quality have borne fruit,” he said.
The next step is our shelf brand and entry into the organic movement of the Lidl network, Kulik added.
Lidl is a German international supermarket chain that is present in most countries of the European Union and is developing in the markets of Australia and the USA. Owned by Lidl Stiftung & Co. KG.
Lidl chain includes more than 10 thousand stores around the world. Earlier it was reported that this year, Ukrainian exporters are trying to bring organic blueberries to the world market for the first time.
This was announced in the spring of 2019 in a message from the director of the Organic Standard certification body Sergey Galashevsky, which he made in the framework of the International Congress of Organic Ukraine 2019 on March 14 this year in Odessa.
One of the largest blueberry plantations in Ukraine is located in Transcarpathia. On 80 hectares. plantings daily work 200 people.